On the 10th of November, 2012, Dr. Peter Milne, was the star of our media conference at the University of Queensland. Milne is a recognised Photographer within the Brisbane community (and further). He has extensive knowledge of all Visual Arts and has been employed by The University of Queensland to share his keen ‘eye’ and experiences.
He began with the importance and power that a simple icon can hold.
There are daily icons, such as:
International toilet sign.
There are internationally recognised icons, such as:
Mona Lisa
McDonalds
I understand from this that an icon is a symbol (that has meaning) that can last forever.
An example of the artist Banksy was used by Milne to demonstrate the methods of using existing media to provide a social critique. The term for this is Culture Jam. Culture jamming is described by Wikipedia as;
“tactic used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It purports to ‘expose the methods of domination” of mass society to foster progressive change.”
Dr. Peter Milne opened my eyes to the use of visual elements through the Public Relations world. As an artist and budding photographer I am aware of the world around me but it is helpful to be made aware of different visual ways of capturing communication.
