Identify denotations and connotations of signs in two different advertisements for the same kind of product or service.

The signs within the images of these two advertisements denotes (the first order of meaning, Chalkley et al. 90) Queensland Tourism.  The connotative signs (richer structures of meaning, Chalkley et al. 90) are displayed through the blue skies, bronzed bodies and water splashing.  The first image is the “Gateway to Tropical North Queensland”, it connotesContinue reading “Identify denotations and connotations of signs in two different advertisements for the same kind of product or service.”