Wynnum Central State School

MOVE CONCERNS: Gabriel Ellis with her daughter Jaimie at Wynnum Central School (My sister and neice).  December 10, 2010.  Picture: Liam Kidston Source: http://www.news.com.au/national/asbestos-turmoil-at-brisbane-bayside-schools-throws-amalgamation-plans-into-chaos/story-e6frfkp9-1225968534149
MOVE CONCERNS: Gabriel Ellis with her daughter Jaimie at Wynnum Central School (My sister and neice). December 10, 2010. Picture: Liam Kidston Source: http://www.news.com.au/national/asbestos-turmoil-at-brisbane-bayside-schools-throws-amalgamation-plans-into-chaos/story-e6frfkp9-1225968534149
When Wynnum Central State School was operating. 2010.  Sourced from http://www.couriermail.com.au/questnews/east/development-application-for-wynnum-central-state-school-site-approved-for-subdivision/story-fni9r0lo-1226878926812
When Wynnum Central State School was operating. 2010. Sourced from http://www.couriermail.com.au/questnews/east/development-application-for-wynnum-central-state-school-site-approved-for-subdivision/story-fni9r0lo-1226878926812

Wynnum Central State School was opened in 1894 and unfortunately closed its doors in 2010.

The Wynnum Central State School badge, now located at Wynnum State School.  Photography by Julie-Ann Ellis
The Wynnum Central State School badge, now located at Wynnum State School. Photography by Julie-Ann Ellis

Many of the memorabilia has been moved to the newly formed school, Wynnum State School.

 

The old Wynnum Central Gates at the new Wynnum State School.  Photography by Julie-Ann Ellis
The old Wynnum Central Gates at the new Wynnum State School. Photography by Julie-Ann Ellis
Gates
The beauty of the old Wynnum Central State School gates. Photography by Julie-Ann Ellis
Old gates at the new school.  Photography by Julie-Ann Ellis.
Old gates at the new school.

Feb, 2013 Comm Report for Foodbank Queensland

Communication Monthly Report

(As at 29thFebuary, 2013)

During the previous month, Julie-Ann has carried out the following tasks:

  • Made amendments to Appendix B (timeline), C (Job description & specification) D (protocols plus the meaa code of ethics) of the original communication plan
  • Please find attached the Protocols and job description for further use by Foodbank, I will also send them in e-mail form so that you have an electronic copy
  • I have taken to daily social media updates as I believe that keeps the Foodbank Qld word out there (with particular attention to mornings)
  • The LinkedIn account is progressing but needs more work
    • I have added as many employees to the site as possible
    • Please find attached an evaluation of LinkedIn’s usage
  • The Pinterest site is progressing but I am open to suggestions of new boards (groups of locations??? etc)
  • The Facebook site has expanded with leaps and bounds, with more and more likes and views each day
    • Please find attached the “View Insights”
  • The Twitter account is progressing but needs a little more work
    • Please find attached
  • The google + account is under way, though I am having a few administration problems but am working on it

Discussion topics

  • I would like to start a competition on facebook within the next week so that we may have further social media interaction and a wider audience
  • I am working through the (other) communication plans, taking notes for our use and making recommendations for Gus.
  • Any ideas for stories for social media sites will be greatly appreciated.

Foodbank Communication Progress Report (31.01.2014)

Communication Progress Report

(As at 31st January, 2013)

Referring to the comprehensive Communication Plan (and specifically Appendix B – the timeline), Julie-Ann (the Communication Officer) has carried out the following tasks:

  • Made amendments to Appendix D and E of the plan (see attached)
    • Please make any additional comments to Appendix D – Protocols
  • Survey
    • Constructed a survey and e-mailed it to every business in the salesforce database
    • Correlated all responses, entered them into a database and came up with some figures (see attached survey responses)
    • Correlated all social media responses and promoted each organization accordingly (see attached survey responses)
  • LinkedIn account
    • Updated LinkedIn regularly with stories and links to welfare agencies and food sponsors
    • An evaluation of LinkedIn’s usage (see attached)
      • An “Impression” is the number of times the update has been viewed. “Engagement” measures how people react to the update.  The calculation is “Engagement”/ total “Impressions” = measurement (the analytical data appears about 24 hours after the update is posted and will be posted and will be updated daily)
    • Pinterest site
    • There are three boards; welfare recipients, food sponsors and 2013 floods.
  • Facebook site
    • “View Insights” (see attached)
  • Twitter account
    • All social media sites are linked with each other

Recommendations

  • Need employees to link their personal LinkedIn accounts with Foodbank Qlds’ account, so everyone can have access to it.
  • Is it possible to somehow link the social media sites to the website (pinterest, facebook, twitter and LinkedIn)?
  • Impact Church (Springwood) would like to receive the Foodbank Qld’s newsletters and so on.
  • Is it possible to do a competition on facebook, so that we may have further social media interaction and a wider audience?
    • A prize of a food hamper for a welfare agency?

 

Other topics of discussion

  • Gus, can I look at the other communication plans you have been given and maybe I can use some of the ideas for implementation.
  • Have had a problem with creating a Google + account as I believe it is related to Gus’ google account(?)
  • What do you think of the idea of a blog?
    • Do we need it?
  • Is it possible to plan an event that helps promote Foodbank Queensland?
    • A sausage sizzle for sponsors and welfare agencies?
    • That produces cross media coverage,
    • And networking amongst stakeholders.

 

Survey results of Foodbank Queensland

Results of Survey

(as at 17.01.2013)

 

Foodbank Queensland received ninety three (93) replies to the survey from food sponsors and welfare agencies throughout Queensland.

  1. The first question is as follows – How did you become aware of Foodbank Qld?
  • The answers were
    • Newspapers or magazines
    • Online
    • Welfare Agencies
    • Food Sponsors
    • Other
  • The responses were as follows;
    • 11 respondents said Newspapers and Magazines
    • 3 respondents said online
    • 32 respondents said welfare agencies
    • 6 respondents said Food Sponsors
    • 41 respondents said Other (please see database for detailed messages).
  1. The second question is as follows – Are you aware of Foodbank Qld’s current publications?
  • The responses were as follows;
    • 49 Yes’
    • 45 No
  1. The third question is as follows – Do you read Foodbank Qld’s current publications?
  • The responses were as follows;
    • 48 Yes’
    • 42 No
    • 4 Sometimes
  1. The fourth question is as follows – Do you peruse Foodbank Qld’s internet sites?
  • The responses were as follows;
    • 25 Yes
    • 63 No
    • 5 Sometimes
  1. The fifth question is as follows – Are you aware of Foodbank Qld’s social media sites?
  • The responses were as follows;
    • 29 Yes
    • 64 No
  1. The final question is – Would your organization like to affiliate with Foodbank Qld’s social media sites?
  • The responses were as follows;
    • 46 Yes (Julie-Ann has added them to Foodbank Qld’s social media sites, see table below)
    • 34 No
    • 13 Not sure (Julie-Ann has e-mailed these organisations explaining what it is and how they can help – waiting on responses)

Below is a comprehensive table of various organisations and how they are linked to Foodbank Qld’s social media sites (in relation to question 6 on the survey).

Name of Organisation Linked In facebook Piniterest Twitter
139 Club Yes Yes Yes
Abbotsleigh Citrus Yes Yes
Acacia Care and Omega International Church Yes Yes
Access Street Vans Yes Yes
Annerley Church of Christ Yes Yes
Aussie Helpers Yes Yes Yes
Australian Fresh Salads Yes Yes
Australian Tongan Association Inc
Brisbane Foster Care Support Group
Brisbane Markets Yes Yes
Burnie Brae Centre -Project Pantry Yes Yes
Caboolture Community Action Yes
Catspaw Farm
Chermside Anglican Welfare Ministries Yes
Community Action in Carole Park Inc Yes
Education Queensland Yes
Family Haven Yes
Global Care Yes Yes
HelpForce Yes
HOPE Community Care Yes
Hosanna Church Brisbane Yes
Ipswich Region Community Church Yes Yes
Impact Church, Springwood Yes
Inala Youth Service Yes Yes Yes
Just Squeezed Fruit Juices Yes Yes Yes
King International Operations Yes
Lighthouse Community Care Yes
Logan East Community Neighbourhood Centre Yes
Micah Projects Yes Yes Yes Yes
NerangNeighbourhood Centre Yes Yes
Perfection Fresh Yes Yes Yes
Reach Out Community and Family Care Inc Yes
River City Church Brisbane Yes
Ronald McDonald House – Mater Yes
Ronald McDonald House – SEQ Yes Yes Yes
Salvation Army – Street Level Mission Yes Yes
Salvation Army – Brisbane Yes Yes
Sandgate House Youth Emergency Services Yes Yes
Sandhurst Fine Foods Yes Yes Yes Yes
Scripture Union Yes Yes Yes
Set Free Care Yes Yes
Shine Community Care Yes Yes
Sisters Inside Yes Yes
St Bartholomew’s Youth Accommodation Yes
St Vincent de Paul Yes Yes Yes
Steric Trading Pty Ltd Yes Yes Yes
Suncoast Care Yes
Teen Mission International Australia
The Aboriginal and Torres Strait Islander Community Independent School Yes
The Exchange Church Yes Yes Yes
The Rock Family and Community Support Inc ( the welfare arm of the Rock Christian Church) Yes
Twin Rivers Food Co-op Yes
Uniting Care Community Refugee Claimant Support Service Yes
Vibe Care Ltd Yes
Vita Coco Blue Oxygen Yes Yes
We Care 2 Inc
Wickhams Farms Killarney Yes
Wodonga Park Fruit and Nuts Yes
Youth Housing Project Yes Yes

Additionally, while thanking the following sponsors on social media sites (23rd January, 2013), they have been added to the following sites:

Acacia Ridge Community Support Incpinterest –

Brisbane City Council Libraries          Linkedin-  facebook – pinterest – twitter

Goodman Fielder                                Linkedin – facebook – pinterest

Jupiters Casino                                    Linkedin – facebook – pinterest

Lord Mayor Graham Quirk                 facebook- piniterest

SA Contingent Scouts                          Linkedin – facebook– pinterest -twitter

Communication Officer Job Description and Job Specification @ Foodbank Queensland

Communications Officer 

The role involves a range of communications to promote a positive image of Foodbank Queensland  including organising advertising, online and digital work, plus various other tasks such as media releases and developing communications plan.  The Communications Officer must work alongside management and administration to aid in the media development of Foodbank Queensland.   Currently this position is voluntary. 

Some key responsibilities: 

  • CoordinateFoodbank’s internal and external communication channels 
  • Develop a communication plan
  • Carry out key actions within the communication plan, such as;
  • Assisting with online and social media
  • Writing media releases.

Essential Criteria: 

  • Relevant tertiary qualifications or equivalent previous experience in a communications role
  • Demonstrated experience in sourcing material and writing copy for publications,promotional material, sponsorship proposals and other strategic initiatives 
  • Demonstrated professional writing skills
  • Develop, implement and maintain strong and effective communications with key stakeholders
  • High-level written and verbal communication skills with the ability to translate complex issues into simple messages
  • Demonstrated organisational and time management skills, and the ability to manage multipleprojects with competing deadlines 
  • Commitment to the philosophy ofFoodbank Queensland and the ability and desire to uphold these values. 

Desirable: 

  • Demonstrated experience in event promotion
  • Demonstrated experience liaising with media.

Written applications which detail compliance with the essential and desirable requirements should be forwarded to gus@foodbankqld.org.au

Protocols for the Communication Officer @ Foodbank Queensland

Protocols for the Communication Officer 

  • Any form of publications (particularly online) must be approved by management of Foodbank  
  • The Communication Officer must deal with all stakeholders (stakeholders being; Foodbank Qld Staff, Foodbank Qld donors, welfare groups, volunteers and the general public) in a professional manner at all times. 
  • The communications officer needs to be aware of the sometimes sensitive nature of stakeholders and their needs.
  • The communications officer will act in appropriate and professional manner, particularly online (keeping in mind the MEAA code of ethics –http://www.alliance.org.au/code-of-ethics.html). 
  • The communications officer will not use offensive language and will not voice negative opinions (about any individual or organisation).

Initial proposal for Foodbank Queensland

Julie-Ann Ellis

42 Bellevue Parade

LOTA  4179

0423267380

jape74@live.com.au

Foodbank

179 Beverley St

MORNINGSIDE  4170

07 3395 8422

admin@foodbankqld.org.au

RE: Public Relations Communications Proposal

As of Tuesday twenty-seventh of November, 2012, I intend to carry out the following tasks for Foodbank Queensland.

  • Create an extensive communication plan (that is negotiable) for reference to my current role within Foodbank Queensland, and for the future use by Foodbank Queensland.
  • Meet and interview volunteers, food doners and recipients, with the intention of creating profiles for the use on social media sites and any other publicity needs.
  • Look into current Foodbank Queensland social networking sites and spruce them up before Christmas.
  • Research food doner organisations and look into their social media sites, with cross media promotions in mind.
  • Create a few more social media networking sites relevant to the needs of Foodbank Queensland.
  • Create a competition online to get more attention online.
  • Create an event (longterm) to enhance media coverage, community support and thanks to volunteers, sponsors and recipients.
  • Approach media outlets about Foodbank Queensland; before Christmas and for event
  • Carry out at least six hours work per week

It is noted that the fore mentioned points are not extensive and are negotiable depending on the needs of Foodbank Queensland.

Yours sincerely

Julie-Ann Ellis