Communication Officer Job Description and Job Specification @ Foodbank Queensland

 

Communications Officer 

The role involves a range of communications to promote a positive image of Foodbank Queensland  including organising advertising, online and digital work, plus various other tasks such as media releases and developing communications plan.  The Communications Officer must work alongside management and administration to aid in the media development of Foodbank Queensland.   Currently this position is voluntary. 

Some key responsibilities: 

  • CoordinateFoodbank’s internal and external communication channels 
  • Develop a communication plan
  • Carry out key actions within the communication plan, such as;
  • Assisting with online and social media
  • Writing media releases.

Essential Criteria: 

  • Relevant tertiary qualifications or equivalent previous experience in a communications role
  • Demonstrated experience in sourcing material and writing copy for publications,promotional material, sponsorship proposals and other strategic initiatives 
  • Demonstrated professional writing skills
  • Develop, implement and maintain strong and effective communications with key stakeholders
  • High-level written and verbal communication skills with the ability to translate complex issues into simple messages
  • Demonstrated organisational and time management skills, and the ability to manage multipleprojects with competing deadlines 
  • Commitment to the philosophy ofFoodbank Queensland and the ability and desire to uphold these values. 

Desirable: 

  • Demonstrated experience in event promotion
  • Demonstrated experience liaising with media.

Written applications which detail compliance with the essential and desirable requirements should be forwarded to gus@foodbankqld.org.au

 

 

Protocols for the Communication Officer @ Foodbank Queensland

Protocols for the Communication Officer 

  • Any form of publications (particularly online) must be approved by management of Foodbank  
  • The Communication Officer must deal with all stakeholders (stakeholders being; Foodbank Qld Staff, Foodbank Qld donors, welfare groups, volunteers and the general public) in a professional manner at all times. 
  • The communications officer needs to be aware of the sometimes sensitive nature of stakeholders and their needs.
  • The communications officer will act in appropriate and professional manner, particularly online (keeping in mind the MEAA code of ethics –http://www.alliance.org.au/code-of-ethics.html). 
  • The communications officer will not use offensive language and will not voice negative opinions (about any individual or organisation).

 

Initial proposal for Foodbank Queensland

Julie-Ann Ellis

42 Bellevue Parade

LOTA  4179

0423267380

jape74@live.com.au

 

Foodbank

179 Beverley St

MORNINGSIDE  4170

07 3395 8422

admin@foodbankqld.org.au

 

 

RE: Public Relations Communications Proposal

 

 

As of Tuesday twenty-seventh of November, 2012, I intend to carry out the following tasks for Foodbank Queensland.

 

  • Create an extensive communication plan (that is negotiable) for reference to my current role within Foodbank Queensland, and for the future use by Foodbank Queensland.
  • Meet and interview volunteers, food doners and recipients, with the intention of creating profiles for the use on social media sites and any other publicity needs.
  • Look into current Foodbank Queensland social networking sites and spruce them up before Christmas.
  • Research food doner organisations and look into their social media sites, with cross media promotions in mind.
  • Create a few more social media networking sites relevant to the needs of Foodbank Queensland.
  • Create a competition online to get more attention online.
  • Create an event (longterm) to enhance media coverage, community support and thanks to volunteers, sponsors and recipients.
  • Approach media outlets about Foodbank Queensland; before Christmas and for event
  • Carry out at least six hours work per week

 

It is noted that the fore mentioned points are not extensive and are negotiable depending on the needs of Foodbank Queensland.

 

 

Yours sincerely

 

 

Julie-Ann Ellis

Survey for Foodbank Queensland

Survey (as at 18.12.2012) 

The intended use of this survey is to collect data concerning Foodbank Queensland’s media coverage, with particular interest in social media.  This survey is for the private use of Foodbank Queensland and will be used for measuring the effectiveness of Foodbank Queensland’s media coverage.  Participants will remain anonymous at all times.   

 

How did you become aware of Foodbank Queensland (please circle)?

Newspapers or magazines 

Online 

Welfare Agencies 

Food Sponsors 

Other (please specify) 

 

 

Are you aware of Foodbank Queensland’s current publications (please circle)? 

Yes 

No 

 

Do you read Foodbank Queensland’s current publications (please circle)? 

Yes 

No 

 

Do you peruse Foodbank Queensland’s internet site (please circle)? 

Yes 

No 

 

Are you aware of Foodbank Queensland’s social media sites (please circle)? 

Yes 

No 

 

Would your organisation like to affiliate with Foodbank Queensland’s social media sites (please circle)? 

Yes 

No 

 

What is the name of your organisation (for internal use only)? ___________________________ 

 

Communication Plan for Foodbank Queensland

Foodbank Queensland

Foodbank Queensland

179 Beverley St
Morningside 4170
07 3395 8422

Compiled by Julie-Ann Ellis

As at, 17 December, 2012

Introductory Information

Executive Summary
A report produced by Foodbank (on analysis by Deloitte Access Economics) gives an overview of the Australian economy and looks at five main themes:
1. Demand for food relief is rising.
2. It’s not who you think.
3. Food relief agencies are not able to meet demand.
4. Food is often the key first step towards a longer term solution.
5. Foodbank is providing a valuable service to hunger relief agencies.

The Communication Process
This communication plan is intended to be used as a management tool for the use of all media (specialising in online) promotions (on behalf of Foodbank Queensland). It is the role of the Communications Officer to enhance and promote the vision of Foodbank Queensland while communicating effectively and progressively with administration and management staff. This communication plan aims to solve any promotional, strengths, weaknesses, opportunities and threats while successfully advancing the brand of Foodbank Queensland.

Research and Analysis

Background of the Issue
Foodbank Queensland would like to enhance and strengthen their online capabilities so that may receive a wider public awareness.

Food relief agencies are not able to meet demands and Foodbank Queensland are engineering a online communication plan to aid in the end result of relief.

Defining the Issue
The communication subject within Foobank Queensland is to successfully implement and maintain a current and ongoing online existence. This online presence is to highlight the importance of media relations with Foodbank Queensland and their stakeholders.

Situational Analysis
Strengths
• Foodbank Queensland internet site
• Foodbank Queensland facebook account
• Foodbank Queensland twitter account
• Foodbank Australia’s YouTube account
• Foodbank Australia’s media coverage

Weaknesses
• The Foodbank Queensland internet site could be updated (news, events and campaigns) more often
• The Foodbank Queensland facebook needs to updated at least bi-weekly
• The Foodbank Queensland twitter account needs a complete makeover
• There is room for more social networking sites within the realm of Foodbank Queensland

Opportunities
• It would be advantageous for the facebook account to have some kind of competition. For example, a certain number of likes means foodbank will give a hamper to an agency, or like number 567(?) recieves a hamper to give to a family in need that they know. The idea of a competition (without creating extra cost for Foodbank) is to create more online attention.
• The creation of an event (in the long term) that will enhance media coverage, community support and will provide a way of thanking volunteers, sponsors and recipients.
• To utilise the sponsors promotional campaigns with cross media promotions in mind.
• Create online accounts with Linked In (a professional network that allows you to be introduced to and collaborate with other professionals), Google+ (a multilingual social networking and identity service which consists of not just a single site, but rather various layers), and any other suggested sites.

Threats
• Threats are external factors which are not created by Foodbank Queensland itself, but emerge as a result of the competitive dynamics caused by future gaps in the market.
• As this plan is implemented the threats will become evident and will be dealt with and communicated effectively within this plan and the organisation.

Research
With reference to the five points in the executive summary, these five main points convey conclusive research and facts (by Deloitte Access Economics) that define the issue of hunger.
• An increase in the number of individuals seeking food assistance is being experienced in almost 70% of agencies and across welfare groups. More than one in four agencies reported an increase in excess of 15% over a twelve month period with one in 10 agencies experiencing an increase greater than 30%.
• More agencies are now providing food relief services to low income households than unemployed households, while the percentage providing assistance to single parent families is also high. Some households with an income are still seeking help with their basic food requirements.
• Nearly 90% of agencies reported not having enough food to meed total demand. Six in 10 agencies require at least 25% more food with almost three in10 agencies requiring double the food.
• Most agencies agree that food is a significant reason why people seek their services, and the provision of food builds trust, enabling the agency to offer other services such as housing or education.
• Some 95% of agencies were satisfied or neutral in their evaluation of Foodbank’s service provision.

Ethical Considerations
The Communication Officer must deal with all stakeholders in a professional manner at all times while conducting any communication duty. Any forms of publications (particularly online) must be approved by administration or management of Foodbank Queensland. Additionally, the communications officer needs to be aware of the sometimes sensitive nature of stakeholders and their needs.

Strategy Development

Organisational Objectives
• Foodbank Queensland rescues edible surplus food and groceries from farmers, manufacturers and retailers.
• Foodbank Queensland provides community welfare groups the opportunity to feed the needy by redistributing surplus food.
• Foodbank Queensland is in line with Work Place Health and Safety Guidelines.
• Foodbank Queensland relies heavily on volunteers.

Communication Objectives
• To maintain and highlight (through various mediums) ongoing relationships within Foodbank Queensland and with key stakeholders.
• To broaden public awareness via social media (and other sources).
• To incorporate new ideas while working with administration and management.

Stakeholders
• The key stakeholders are the media, the wider audience, welfare agencies, food sponsors and Foodbank Queensland.
• The primary stakeholders are Foodbank Queensland, volunteers, food sponsors and welfare agencies.
• The secondary stakeholders are the general population, the media, federal, state and local governments, major sponsors and Work Place Health and Safety Regulators.

Key Messages of Foodbank Queensland
• To supply fresh produce daily to welfare organisations within Queensland and Northern New South Wales.
• To provide a unified work environment while meeting the needs of sponsors and welfare agencies.

Implementation

Goals
The intended goals of this communication plan are:
• to enhance and strengthen online communications while highlighting the importance of Foodbank Queensland,
• With the intention of improving social media sites
• Creating LinkedIn and Google+ accounts
• Updating regularly current social media sites.
• to use current organisational forms of communication while interacting with stakeholders.
• to suggest a series of creative themes to help promote Foodbank Queensland generally.
• to be open to any changes by administration or management.
• to construct relevant,
• budgetary requirements (see appendix A)
• timeline of strategies, actions and measurements (see appendix B)
• job description of Communication Officer (appendix C)
• protocols for the Communication Officer (appendix D)
• a comprehensive list of online sites (appendix E)
• and, a current survey (17.12.2012).

Strategies
1. Implement and upgrade online promotions via social media (and any other suggested sights) by way of a current and frequent online presence (including uploading of photo’s, stories and miscellaneous information).
2. The creation of an active, ongoing blog that is linked to the Foodbank Queensland website for the use of current and relevant promotions and general news.
3. Create a competition for welfare agencies on facebook which will create a wider audience (***open to discussion with administration and management***).
4. Create an event (in the foreseeable future) that will enhance Foodbank Queensland’s media coverage (***open to discussion with administration and management***).
5. To maintain, implement and change this plan accordingly to current Foodbank Queensland issues.

Actions
1.The Communications Officer is to create a strong online presence via;
creating a Foodbank Queensland LinkedIn account
2. creating a Google+ account
3. creating a pininterest account that will link all (Foodbank Queensland, sponsors and welfare agencies) accounts together
4. updating on a regular basis the Foodbank Queensland facebook account by uploading latest news, pictures and general or pertinent information
5. updating on a regular basis the Foodbank Queensland twitter account by uploading latest news, pictures and general or pertinent information.
2.The Communications Officer is to create a blog;
1. which will be free on http://wordpress.com/
2. an Information Technology person is to create an open link from the Foodbank Queensland website to the http://wordpress.com/ blog account
3. the blog will be updated bi-weekly with a summary of Foodbank Queensland’s “Last two weeks” providing photos, news and links .
3. The competition will;
1. include a prize of a “food hamper” for welfare agency recipients on facebook
2. occur quarterly within the year
3. create greater curiosity within the realm of facebook.
4. In conjunction with Foodbank Queensland’s administration and management, the Communications Officer will create an event;
1. within the next year
2. that includes sponsors and welfare agencies
3. that produces cross media coverage
4. the planning process will be ongoing and adaptable within the year.
5. (***open to discussion with administration and management***).
5. The Communications Officer will;
1. be open to suggestions of change within this communication plan and alter the plan accordingly.

Measurements

Outputs
Outputs are the immediate results of the actions and are demonstrated through;
• the amount of exposure the online community receives
• this is tracked and measured by how many fans are actually consuming, engaging with and sharing your content (please note, as at, 17/12/2012, the following measurement calculations are sourced from the internet and have not been proven to work correctly by the Communications Officer, Julie-Ann Ellis)
• LinkedIn – an “Impression” is the number of times the update has been viewed. “Engagement” measures how people react to the update. The calculation is “Engagement” / total “Impressions” = measurement (the analytical data appears about 24 hours after the update is posted and will be updated daily)
• Google+ – the “Social Sources” report can be found in the “Standard Reporting” tab under “Traffic Sources” > “Social” > “Sources” (“Social Sources” allows you to receive an overview of key social networks for your brand, and it sees which networks are sending your traffic)
• Piniterest – pinreach.com is a free account that gives tables and data concerening your piniterest engagement and influence levels
• facebook – to access your metrics, go to facebook.com/insights or click “View Insights” in the administration panel at the top right of your fan page
• Twitter – Topsy’s Analytics gives you a graph about the past 30 days worth of activity
• WordPress – WordPress.com provide a tab “Stats”
• the amount of media exposure that Queenslanders have generally received.

Outtakes
Outtakes are what the target audience extract from the program via scientific communication channels (to be carried out in June, 2012, this is to justify the current communication plan is working correctly), such as;
• provide an online based survey e-mailed to sponsors (and general questions about Foodbank’s service)
• provide an online based survey e-mailed to welfare agencies (and general questions about Foodbank’s service)
• provide monthly and then bi-anually the measurements from the outputs
• provide media monitoring after the event
• event attendees.

Outcomes
Outcomes are the end results of this campaign and are evaluated by;
• pre and post surveys about general media involvement
• observation
• and includes outputs and outtakes.

Conclusion
The intended purpose of this communication plan is to create a backbone for the role of the Communication Officer within Foodbank Queensland. It includes strategies, actions and ongoing forms of measurement to be carried out within the next six months. This plan is not conclusive and open to ongoing alterations by the Communications Officer, alongside management and administration. The plan and role of the Communication Officer is to be reviewed in six months.

References
Castleberry, Kim. “Easily measure your Pinterest influence, reach & impact with PinReach!” Just Ask Kim, 2012. Web. 12 April. 2012.
Google Analytics. “Social Sources.” Google, 2012. Web. n.d.
Harrison, Kim. “Strategic Public Relations: A practical guide to success.” South Yarra, Australia: Palgrave Macmillan, 2011. Print.
KISSmetrics. “6 tools to learn more about your Twitter engagement.” Kissmetrics, 2012. Web. n.d.
Smith, Mari. “How to measure your facebook engagement.” Social Media Examiner, 2011. Web. 13 April. 2011.
TrakPointe. “How does LinkedIn measure “engagement” on LinkedIn company pages?” TrakPointe, 2011. Web. n.d.

Attention Brisbane’s small business owners

I, Julie-Ann Ellis, am offering you content writing/social media/administration services at an extremely affordable rate. 

I can help you by Clarifying your social media (promotional) goals, Auditing your current social media presence, Develop a strategy, Analyse your progress and Adjust your strategy (if needed).

For Example, at Foodbank Queensland –  I undertook the following activities; a communication plan (with strong social media base strategies and tactics), a job description and specification, relevant protocols, a survey, database entry, and built a strong social media presence. I then reviewed my findings and delivered the report to CEO, Ken McMillan.

I am approachable and extremely eager to please!

Contact me on jape74@live.com.au

Happy 15th Birthday Dylan Ellis Abbott

Happy birthday my Nin Nin

I love you berry berry much

And you are my best friend and my best friend in the whole wide world.

Love Mummy Jape

Dylan and Joanie

Dylan and Joanie

Dylanliam1999 001

Proud brother Liam showing off his new baby

dylbaby1

Frowny baby Dylan

Santa, Liam and Dylan, 1999

Santa, Liam and Dylan, 1999

Dylan and mummy

Dylan and mummy

2000 001

Dylan likes cake (notice the plate he is sitting on)

gabdylan

Gabriel Ellis, Dylan Ellis Abbott, Sam Watson, Don Gaffney

 

babyliam

Dylan and his proud big brother Liam

dylbaby

Happy baby Dylan

DylanandJape

Dylan and his mummy

baby

Another happy baby photo of Dylan Ellis Abbott (with snot)

babybath

Dyl in bath

All dressed up for Jo

All dressed up for Joshua’s wedding

Liam and Dylan 2001

Liam and Dylan 2001

liamdylanjape

Dylan Abbott, Julie-Ann Ellis and Liam Clark @ Cylinder Beach, North Stradbroke Island

Liam and Dylan 2001

Liam and Dylan 2001

Liam and Dylan 2002

Liam and Dylan 2002

mcdonaldsparty

Jamie Dover’s birthday at McDonalds. Liam Clark, Dylan Abbott and Caden Abbott.

Dylan and Ryan 2003

Dylan and Ryan 2003

cute

Cute Dylan waving

 

Ryan's first birthday

Ryan’s first birthday

dylwater

Dylan in water at Surfers Paradise

dylprofile

Dylan Ellis Abbott

dylp

“I am strong” Dylan Ellis Abbott

Prep year

Prep year

overfence

Dylan looks over fence

Dylan Year One

Dylan Year One

Dylan and family, 2003

Dylan and family, 2003

 

dyl1

Liam Clark, Dylan Abbott, Craig Abbott and Claudia Anderson

group

Holiday fun at Elliott Heads – Cerys Lines, Ryan Abbott, Bryn Lines, Dylan Abbott and Liam Clark

camping

Family camping at Elliott Heads – Liam Clark, Ryan Abbott, Dylan Abbott and Julie-Ann Ellis

Crazy brothers

Crazy brothers

dylbryn

Crazy friends – Dylan and Bryn

Dylan and Liam, Wynnum Central State School, 2007

Dylan and Liam, Wynnum Central State School, 2007

DylanRyan2005 001

Dylan and Ryan Fishing

Dylan2005 001

Dylan2005snake 001

 

Liam and Dylan 2006

Liam and Dylan 2006

guitardylan

Listening intently

dylanbryn

Bucket heads

Dylan10

Dylan’s 10 birthday celebrations – Ryan Hassell, Dylan Abbott and ??

dylan10andfriends

Bowling birthday fun – 10th birthday – Bryn Lines, Ryan Hassell, Dylan Abbott and ??

Dylan's10th birthday

Dylan (10) and Liam (15)

dylan11

Dylan looking alot like Ryan looks now

Dylanandliamsstep

Dylan Abbott, Will Macklin, Ryan Abbott, Liam Clark and Amber Macklin

mythreesons

A totem of children

dylclaud

Claudia Ellis and Dylan Abbott and we know who the other guys are

Dylan

My beautiful son Dylan Ellis Abbott

dylandjet

Jason, Dylan, Ryan (going in for the pinch), Jet and Adam

 

Dylanplayinginhospital

Dylan in Joanie’s hospital bed

 

ekka

Ekka fun – back to front, left to right – Claudia Ellis, Liam Clark, Jaimie Dover, Dylan Abbott and Ryan Abbott

waterdylan

Spunky Dylan

islandvibe

Dylan at Island Vibe festival

islandvibe2

Dylan at Island Vibe

footyparty

Surfing at the Baywave Youth Festival

 

2008 001

Ryan, Dylan and Jaimie, Wynnum Central State School, 2008(?)

Santa, Liam, Ryan, Jaimie and Dylan, 2010

Santa, Liam, Ryan, Jaimie and Dylan, 2010

Ryan, Dylan and Jaimie, Wynnum Central State School, 2009

Ryan, Dylan and Jaimie, Wynnum Central State School, 2009

lastday

Dylan’s class at the party of the last day of Wynnum Central State School

lastdayofwcss

Last day of Wynnum Central State School

me

Graffiti on mum

cold

Dylan pondering

rain

Playing in the rain – Dylan Ellis Abbott

grad

Year Seven Graduation

gradgroup

Year seven graduation with classmates and principle

lastdayschool

Last day of primary school, after accepting the “Good Citizen” award

missionbeach

Fun with uncle Calum, North Queensland

dylcal

Calum, Dylan and Ryan, near Mission Beach

dyl

Recovering after Liam’s 18th

dyljayden

Jayden and Dylan looking cool

abbotttribe

Group funny family photo – Abbott’s and Ellis’ alike

New courts for Wynnum Central State School – 26.04.06

Wynnum Central State School is expected to celebrate the opening of its new multipurpose courts in the next few weeks.

Past student of WCSS, Ron Cushing, bequeathed his estate to Wynnum Central State School Parents and Citizens Association, for the children’s sports.

Teacher, Mr Greg Johnston said “He (Ron Cushing) originally wanted a roller skating rink or a swimming pool for the students but with the risk of injuries and the cost of paid pool maintenance, they were not viable options.”

Creative Court Concepts Pty Ltd has nearly completed the construction of the courts costing $103,600.

P & C President, Mrs Sharon Denby confirmed that without Mr Cushing’s generous donation, the school world not have received any of the grants made available to them.

Mr Cushing donated $35,000, which the P & C left in a bank account to earn interest.

“A Smart Schools Subsidy Scheme grant and Education Queensland provided the rest of the money needed,” said Mrs Denby.

Wynnum Central State School currently has only one large oval and the multipurpose courts will serve the students well says Mr Johnston.

The courts that will be used on a daily basis for tennis, basketball, netball and volleyball.

They are yet to be named and officially opened.

 

Ron Cushing

Before his death, Ron Cushing’s passion was to visit his old school, some people believed that he was lonely and just needed a chat.

The children of Wynnum Central State School learnt a realm of things, like, what it was like to go to school in the 1930’s and what it was like to be in a war.

Ronald Frederick Cushing was born in Brisbane on November 19, 1926 and died alone in Brisbane on March 29, 2003.

Ron grew up in the Wynnum/Manly area and was eight years old when he first attended Wynnum Central State School, “… when the butcher and baker came around on a horse.”

“Children would go down to the beach at Wynnum or Manly at night, both girls and boys, get together to talk and often get into mischief but not destructive mischief, only mild.

“Those of us who got together on the beach were often chased by a local policeman, as there was a police station at Manly and one at Wynnum and if you were caught, you got a kick in the pants, which to those not caught was funny,” said Ron (from the Wynnum Herald).

At school, Ron played sports such as rugby league, hockey and athletics.

He also played in the school FIFE band and was the first student to use double bass drum sticks (from Wynnum Central State School, Celebrating over 100 years of Education. 1896-1996).

Ron (who could be called a skylark at times), would replace the wrapped lollies on the teachers desk (gifts from the school girls) with soap.

“He [the teacher] went straight out the door and we found a chewed up bit of soap at the bottom of the steps,” said Ron (from the Wynnum Herald).

In 1941, Ron Cushing failed his scholarship year (senior primary) and decided to turn his attentions to the army.

At the age of 13 years, he had talked his mother and local doctor into signing the necessary papers for joining the army.

He recalled the shocked faces of his fellow pupils when he turned up to school in army uniform (from the Wynnum Herald).

It is believed that he only served a short time in the army at this time.

While waiting in the inoculation line at Redbank training camp he was spotted coincidently by his unsuspecting father.

His father (who knew nothing of his son joining the army), pulled Ron out of the inoculation line, by the ear, and took him home to his mother.

Ron was subsequently discharged from the army.

Ron joined the army again, in November 1950, but this time, his musical talents were recognized early and he was posted to the Northern Command Band until he was sent to Korea (from the Australian War Memorial Collection Database).

Ron was placed with the Regimental Band of 2RAR, where during the heavy fighting at The Hook, members of the drum corps and the bandmaster acted as the local defense section at the battalion command post (from Australian War Memorial).

Ron served 320 days in Korea and joined the Citizens Military Force in 1956.

Current Wynnum Central State School student, Liam Clark, remembers Ron attending  the school for the 2002 ANZAC Day celebrations.

“He stood on the front stairs of the school and told the story of how he enlisted when he was thirteen years old,” said Liam.

  1. Cushing was an avid roller skater and every Saturday morning was found at the Cleveland Roller Skating Rink, teaching children how to skate.

He was awarded with a Senior’s Award for his work with youth (particularly the skating) by ex Federal Member for Bowman Mr. Con Sciacca (from the Wynnum Herald).

Many of the staff and students of Wynnum Central State School remember Ron fondly.

Parent, Annette Rolley, recalls his ANZAC Day contribution but also that he was a “lovely man.”

“Ron would be here by morning tea and at lunch he would sit with the children and tell them stories about Wynnum Central State School.

“I think it is very important for the children to realize that their history is vital for growth,” said Nola Schmidt, Teacher Aide.

Current Teacher, Mr. Greg Johnston said, “As well as every ANZAC Service, Ron would make it a ritual to participate as a guest presenter for the end of year award ceremonies.

“Before he passed away, we had an annual Ron Cushing Award for the Highest Achiever.”

“I believe he must have been a very lonely man and he just needed the company,” said Mrs. Schmidt.

Sadly, Mr. Cushing passed away in 2003.

Though, he left a generous donation to the school, which has enabled them to get some badly needed multipurpose courts.

Principle of Wynnum Central State School, Mr. Peter James, said, “Ron made it explicitly clear that his wish was for the proceeds of his estate were to go towards a facility the school children could use.”

The children of Wynnum Central State School will now play happily on their new courts and I am sure Ron Cushing’s spirit is playing with them.

(Please note (27 August, 2014): This article was written in 2006, it is the addition of an assignment submitted to UQ newspace (an online portal).  I will post the entire assignment in the following days and touch on the subject of Wynnum Central State School. Additionally, what a pity I did not source my in-text references correctly, as we don’t get the full range of dates and so on to go with the history of the story.)

For extra information on Ron Cushing, go to; http://www.awm.gov.au/collection/HOBJ4705/

http://trove.nla.gov.au/ndp/del/article/50570850

References

Australian War Memorial Collections Database (1953). “Ron Cushing.” https://cas.awm.gov.au/TST2/cst.acct_master?sur1=921172903ZZZZXGCXNRHO148252&stype=3&simplesearch=&v_vmo=&product_id=&screen (Accessed April 24, 2006)

Clark, Liam (2006).  Personal Interview 23 April.

Elwell, Grant (Education Queensland) (2006).  Telephone Interview 19 April.

Rolley, Annette (2006). Personal Interview 24 April.

Schmidt, Nola (2006). Personal Interview 24 April.

Johnstone, Greg (2006).  Personal Interview 24 April.

___ (1996), “Wynnum Central State School: Celebrating over 100 years of Education, 1896-1996.” –n.p.

___ (1996), “Ron ‘rocked up’ in uniform.” Wynnum Herald 21 Febuary, Edition 1.

___ (2000), “Rolling Ron Remembers School.”  Wynnum Herald 12 January, Edition 1.

___ (2000), “Briefs.” Wynnum Herald 25 October, Edition 1.

___ (2000), “Special award to seniors.”  Wynnum Herald 01 November, Edition 1.

___ (2005), “Funds boost sports plans.”  Wynnum Herald 05 January, Edition 1.

 

Ron Cushing

Second version 

Julie-Ann Ellis

27.08.14

(First version

26.04.06)

1072 words